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The Kyiv Independent is Ukraine's English-language media outlet, created by the journalists who left the Kyiv Post to defend editorial independence

The Kyiv Independent provides fair and reliable news on a variety of topics. Nothing will escape the view of the Kyiv Independent: from Russia’s war against Ukraine and disinformation campaigns to the ongoing pandemic and medical procurement, from human rights in occupied Donbas and Crimea to reforms in Kyiv. The challenge was to develop a branding that could express all the importance, independence, and truthfulness that all members of the Kyiv Independent team directly carry. In the process, it was crucial that we preserve the strictness of the perception of classical media but also emphasize their independence.

Through the efforts of our entire team and close work with the members of the Kyiv Independent team, out of 30 concepts, we identified two winners and moved in that direction. The essence of the idea is the line that emphasizes the main thing as part of the outline, while the blue font highlights the main text.

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