Indposhiv create tailor-made clothes of diffetent types by affordable prices. Name itself repeats the name of network of public tailoring services bureaues, and embodies the bit of self-irony.
Our task: To create a brand vision that will both reflect somewhat controversial / paradoxical set of positioning aspects:
- Quality and Status
- Easy-going and Self-irony
- Affordable prices
We combined thin fashionable font with a typographical game, resulting in memorable self-explanaroy logo and style, which participated in the annualy Kiev Advertising Festival.