Smartphone cases market in Ukraine 2013-2015

With elevating popularity for smartphones and other mobile devices, there is also increasing demand for mobile accessories like covers etc. A recent study showed that smartphone owners spend roughly $56 on accessories per device, nearly double the amount of feature phone owners. Smartphone case market is one of the latest examples of products that were originally intended to be functional and evolved into fashion statements and spurred an industry to make devices unique and personalized.

Objective: Estimate market size for smartphone cases for the Ukrainian market

Target Market: Ukraine
Target Industry: Smartphones
Target Products:  Cases for smartphones with touchscreens (specifically iphone4, 5 and Samsung S5

Evaluation criteria

  • Veracity of data/data sources used
  • Completeness of estimation
  • References provided for each of the estimations
  • Detailed calculation steps provided



Capital Management

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